A while back, I loaned my fifteen-year-old niece a copy of Demo: The Collected Edition by Brian Wood and Becky Cloonan, and she loved it. She loved it, loved it, loved it (as did I). Or, at least, she said she loved it. Who can know? Maybe she was just humoring me. I had been trying to foist Western comics on her for several years, with no success. In her natural habitat, undisturbed by unclish enthusiasms, she’s a fan of xxxHOLiC and Tsubasa: Reservoir Chronicle, etc. Now I’m wondering if I’ll give her my copy of Supermarket, by Wood and Kristian Donaldson (who is sort of a latter-day Cloonan, drawing the same slouching, sneering, manga-influenced-by-way-of-Paul-Pope, too-cool-to-be-hip cigarette smokers with consciences, utilizing the same fat, confident linework that Cloonan and Pope made famous, all elegant and choppy, realistic and design-y, Vertigo and Kodansha, at the very same time).

I think I probably won’t.

It’s not that the thing doesn’t have its moments and its qualities. The first chapter, in fact, rocks. In it, we meet our protagonist, Pella, a self-righteous, cynical, but unselfaware teenaged girl from the richest side of a scary future metropolis, the “Supermarket” of the title, rendered by Kristian in gorgeous neon noir, a place and a time exactly halfway between right now and Blade Runner. By the end of that chapter, Pella finds herself homeless and in hiding from the most dangerous criminal gangs in the city, cut off from her fundage and her family, and required, simply, to stay alive. On the last page of that chapter, she’s rolling into the worst parts of town on a dark, crowded bus, with the drunks and the punks and the other anonymous losers who populate all “less than Platinum” levels of this socioeconomically segregated city, trying to figure out what has happened to her, and what she should do next. We have been given a glimpse at just enough of her spoiled self-righteousness to want to watch her suffer and learn. We have been given a glimpse at just enough of her intelligence and conscientiousness to want to watch her thrive.

“Oh boy,” I said to myself. “This is going to be good.”

And for a while, it is.

From a certain point forward, though, you find yourself watching a third-rate Quentin Tarantino film on paper, this agonizingly choreographed action sequence after that agonizingly choreographed action sequence, and then another and another, each ratcheting up the artificial “Oh My Fucking God” factor one mechanical notch at a time. There’s a lot of raw material here — the kind of High Concept Hollywood pitch fodder that works well when described in the most nugatory way, but only then. The Yazuka with a Samurai sword who poses, and says, calmly, “Submit to me,” before he charges, not waiting for a response. The bloodthirsty underworld gang comprised of Swedish porn models. Etc. Blah. High Concept can’t always carry the day. High Concept can’t ever carry the day. Just ask the guys who made Snakes on a Plane. It’s always about the execution.

Don’t get me wrong: on a moment-by-moment basis, every page, every panel, is eye-poppingly well-crafted, even the most violent ones (maybe especially those). The fatal flaw here is hardly a lack of what we call, in the technical parlance, chops. Wood and Kristian have both, assuredly, got chops, and chops to spare. On the strength of his other projects, Brian Wood is one of my favorite writers. Kristian Donaldson, whom I’d never heard of before this, knocked me out. That’s an artist I’ll be watching in the future, for sure. If the last chapter or two of Supermarket had been stretched out into, say, three or four more, allowing for better character development and more thoroughly extrapolated stakes-raising, if the slam-bang action sequences had been less archly imagineered, if the ending hadn’t been entirely too easy and abrupt after all that rigamarole, etc., then I’d probably have been able to recommend this book to you with enthusiasm.

It’s not, I should mention, a complete load of crap, like so many contemporary action-adventure comics. There was almost something very special here, it just wasn’t given the space it needed to come together at the very end.

(The image on this page is a detail from Supermarket, copyright (c) 2006 Brian Wood, Kristian Donaldson, and Idea and Design Works LLC)

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